I used to work for the DVLA (UK equivalent to the DMV) and dealt with Cherished Transfers (moving plates from one car to another, or keeping ownership thereof).
The money these things go for is unbelievable! Even then (1999), a simple one would cost £250, and for something like S1MON or D4DDY - or even a pre-1963 special plate like 1FER (which is assigned to a Ferrari not too far from me) you could easily be looking at five rather than four figures.
Don't waste your money, folks. Spend it on food