ILuvChubbyChix:
Just my opinion, but... post the entire thing in one go, or don't post it at all. Don't add chapters over time. You might be thinking.. why? Don't TV shows release new episodes once a week?
TV shows do release once a week, but often times the story and plot line of every episode may very well be determined before the season premier. Then it's a question of the actors and set staying on script.
Alternatively, you could write the entire story in one go and post new chapters over time like a TV show, but not everyone is able to release new chapters reliably, like clockwork. Life happens, there's schedule problems, some folks are just too busy, technical problems, or you just forget about it. I don't know if you'd be able to post new chapters on a schedule reliably, or not.
TV shows are different, since that's the entire point of the company. They will release the next episode, so you know it's coming for a fact.
There's also the risk of writer's block, which is why I'd recommend against writing the story as you go. There's a very creative aspect, and I don't believe this can be rushed under pressure.
Why do I say this? I don't read the stories very often, but if there's anything I really, really dislike and leaves a very bad taste in my mouth, it's an unfinished story that the author forgot about, and it's been weeks or months. It's about 100 times worse if there's a serious cliffhanger at the end that never gets resolved. A cliffhanger at the end of a TV episode, particularly a multi-part extra long TV episode, I don't mind because I know the conclusion will come.
I don't know if you've ever played the game Half-Life 2, but if you have, you'd know exactly what I'm talking about, and the very bad feeling that was caused. Eventually, it got so bad one of the story writers basically posted the plot of what would have been the third episode (with changed names to dodge copyright laws) just to give fans some sort of closure, since it was obvious Valve had no intention of releasing another game to complete the story line. It's probably a good thing Valve Software basically doesn't make games anymore, and only really administers the Steam platform, since I'm pretty sure they burned any good will they might have had. It's really too bad. Whenever they did release something, it was a very high quality product by the standards of the time.
I'd recommend using each experience, and any feedback you might get, as advice on what the next story might be like. I know one thing I like, is when an author writes multiple stories in the same universe, particularly when any one of those stories can stand on their own. You don't necessarily have to read the others to understand it. I think this would provide a lot of engagement.
I'm asking you to consider an approach similar to what most large YouTube channels use. Each uploaded video includes the entire video, and the author builds upon the feedback he gets and takes it into consideration for the next video, and so on.
I’m definitely with you on abandoned stories, but I think serialized content and “binge watch” content each have their own merits.
I posted my first story on this site complete. It’s about 30,000 words or so. Not long, not short. And while I like it a lot, there are no cliffhangers or anything like that.
My current story (which I will finish, I have the last section in outline) is less straightforward and I think there are a few good cliffhangers. I appreciate your point of view though! I want to hear both sides.