I just got back from a trip from San Diego to London on American Airlines in coach.  I'm 6 feet tall and weigh 330.  I think I am right on the edge of being able to do this in anything resembling comfort.  With the seat belt all the way out, I can just buckle it (I own an extender, some of the seats have shorter belts!) My biggest problem is not the width, but the leg room - on the way back my knees were hitting all the way - in really uncomfortable places.  On the way out however, I got to sit in an aisle seat right behind the bulkhead where the big screen is (in a 777) This was wonderful!  I could stretch my legs all the way out!  Couldn't even do that in the one time I got a first class seat.  There are about 20 coach seats in specific places that allow for more space, AA charges more for these seats, but it is generally worth it!  I always try to book an aisle seat on the side where there is only two seats - that way I am only blocking one person and I can lean out into the aisle.  I know I wouldn't want to sit next to someone my size (unless they were female and friendly!) because I do take up more than my fair share of the available space.  
I already pay extra for those more "spacious" seats and I almost always have to pay more for my luggage.  Bigger clothes are heavier!  I own a big Samsonite hardside suitcase.  Fully packed for this trip it weighed in at 67 lbs.  $50 charge right there.  I didn't even bring my heavy jacket on this trip, I could have easily gone over 75 lbs.  I was also lugging a carry on and a backpack.  
So, I think the "Total Weight" including luggage idea would work as long as you got extra space to go with the extra expense!  
