If you believe someones a fake report it and let the mods handle it. I can see why people are somewhat hesistant to trust and it's good to hold some skepticism. -
hm? Honestly the only thing you need to do to not frighten women off the site generally falls under personal space, and being respectful of that person as a person.
Read the profile, look at the interests, think about message usually around a paragraph long based on the subjects they mentoined that also pertain to you aswell even then it's not guaranteed but